AI Insights · Timothy · January 2023
Top Beauty Retail Apps on Android in South America: Q4 2022
In Q4 2022, top beauty retail apps in South America showed varied performance in terms of downloads and active users, according to Sensor Tower data.
Performance of Top 5 Beauty Retail Apps on Android in South America in Q4 2022
The beauty retail sector in South America saw significant activity on the Android platform in the fourth quarter of 2022. Here’s a closer look at the performance metrics of the top five beauty retail applications.
O Boticário, published by Grupo Boticário, recorded notable download figures, peaking at 252K in the week of November 14. The app's weekly active users (WAU) also saw a robust increase, reaching 4.4M in the same week before experiencing a decline to approximately 1.6M by the end of December.
Beleza na Web: Cosméticos had a significant rise in downloads, with weekly figures hitting 152K in the week of November 21. The app's WAU followed a similar trend, climbing to 377K during the same period and maintaining a steady level of around 281K by the end of the quarter.
Natura: Perfumes e Cosméticos saw its downloads peak at 123K in the week of November 21. The WAU for this app increased to 532K in the same week, showing strong user engagement throughout the quarter despite a slight dip to 385K by the end of December.
Época Cosméticos & Perfumaria experienced a peak in downloads at 93K in the week of November 21. The active user base showed growth, reaching 263K that week, although it settled at around 154K by the end of December.
Representante Eudora demonstrated a steady performance with downloads peaking at 17K in the week of November 21. The app's WAU remained relatively stable, fluctuating around 74K throughout the quarter.
These insights highlight the dynamic nature of the beauty retail app market in South America. For more detailed analytics and insights, visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: January 2023